A woman with long wavy brown hair smiling and holding a DSLR camera, sitting on a stool in a room with white paneled walls and wooden floor.
A woman with long wavy brown hair smiling and holding a DSLR camera, sitting on a stool in a room with white paneled walls and wooden floor.

She’s a creator, connector, and quiet force of nature.

A proud mom of two and the heartbeat of a vibrant, multigenerational family—wife, sister, daughter, aunt (and more titles still unfolding). Yeidy found her calling behind the camera after graduating from Cal State San Bernardino in 2016 with a Studio Art degree focused in photography. Freelancing fresh out of college, she didn’t just click into a career—she unlocked a passion.

Photography became her way of seeing the world and helping others feel seen. With every frame, Yeidy builds lasting bonds and soulful portraits that echo her deep appreciation for people's stories. Her eye is intuitive, but her spirit is intentional—shaped by the resilience of her parents, who came to California from Mexico with hope and hustle to give their children more.

That same spirit fuels Yeidy’s artistry and entrepreneurship. She's not just chasing light—she’s carrying legacy. A story that feels familiar, yet unmistakably hers. That’s her magic: growing, creating, and elevating every step of the way.

Meet Yeidy

Founder & CEO

My major motivation are my children and teaching them to build wealth through something they love to do. I freeze special moments intime and emotions for families. Treasured memories that I call “Your Story Through My Lens.”

Yeidy Peñaloza

A woman with glasses and dark, curly hair standing outdoors with rocky formations in the background, smiling and posing with one hand on her hip.