She’s a creator, connector, and quiet force of nature.
A proud mom of two and the heartbeat of a vibrant, multigenerational family—wife, sister, daughter, aunt (and more titles still unfolding). Yeidy found her calling behind the camera after graduating from Cal State San Bernardino in 2016 with a Studio Art degree focused in photography. Freelancing fresh out of college, she didn’t just click into a career—she unlocked a passion.
Photography became her way of seeing the world and helping others feel seen. With every frame, Yeidy builds lasting bonds and soulful portraits that echo her deep appreciation for people's stories. Her eye is intuitive, but her spirit is intentional—shaped by the resilience of her parents, who came to California from Mexico with hope and hustle to give their children more.
That same spirit fuels Yeidy’s artistry and entrepreneurship. She's not just chasing light—she’s carrying legacy. A story that feels familiar, yet unmistakably hers. That’s her magic: growing, creating, and elevating every step of the way.
Meet Yeidy
Founder & CEO
My biggest influence are my parents who worked hard and left their country for a better life. I was granted so many opportunities and a much greater lifestyle. I believe it is my responsibility to create an even better path for my children and future generations.
Yeidy Peñaloza
Photo Credits: Judith Orta Photography